About me
WEB SOLUTIONS MANAGER
My Story
My digital product experience dates back to the early 2000s when I immersed myself in everything related to online products. Over the course of my extensive career, the craving for constant learning has allowed me to discover the best tools and practices by experiencing the full cycle of digital product creation. This cycle includes market research, UX/UI design, and product development with a customer-first focus in mind. I possess expertise in managing all of these parts as well.
The products I have worked on range from a complex website solution for a network of 154 schools to the design and management of the implementation process for a mobile application.
These projects involved extensive collaboration with multiple stakeholders, ranging from directly interacting with customers to managing teams of in-house developers and designers, as well as liaising with senior leadership.
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Projects
2024 - present
Principal Web Developer And Coordinator at My Guardian
myguardian.com.au
2023 - 2024
Web Solutions Manager (WooCommerce) at Elenagen
digadeal.com.au
2020 - 2022
Application Development Manager (React Native, Node.js) at Yupi
yupi.com.au
2018 - 2019
Lead Web Developer (Multisite) at Sydney Catholic Schools
stcpanania.syd.catholic.edu.au
2017-2018
Frontend Web Developer (WordPress) at Six Black Pens
discoverignition.au
Qualifications obtained include Master’s Degree in Technology (Information Technology). SEO Optimization and UX Design Professional Certificates.
Insights
20+ YEARS IN DIGITAL SPACE
Outsourcing Search Engine Optimization
In the article on getting traffic from Search Engines (SE) through Search Engine Optimization (SEO) (this one) I mentioned a number of places that can provide you with authoritative back-links.…
Read More People Who Understand You
When we choose people to be with we follow two simple principles sometimes even without consciously realizing it. We select people for two main reasons: the comfort and the challenge.…
Read More Making Quality Web Site
To continue the topic on Search Engine Optimization (SEO) started earlier, this time I would like to concentrate on the features that every quality web site should have. You've already…
Read More Choosing The Right Keywords
When you strip down Search Engine Optimization (SEO) technique it inevitably boils down to two main parts: a site quality and a keyword range selection. I will tell you about…
Read More What I do
FULL-CYCLE EXPERT GUIDANCE
Analytics
Understanding of customer’s needs and matching them together with behavioral characteristics of potential users.
Qualitative and quantative analysis
Visual heatmap UX research
A/B click testing and web analytics
Usability testing with user feedback
Design
Professional approach to concise design with core functionality in mind that can be seamlessly integrated at the next stage.
Fulfills users' wishes and needs
Easy navigation & self-descriptive elements
Evokes trust and positive emotions
Accessible to users with limitations
Development
10+ years of experience in developing custom websites in WordPress and other popular CMS platforms in clean code.
WordPress, Drupal or any other CMS
Theme/Plugin creation and customisation
RESTful APIs configuration and integration
HTML 5, CSS 4, PHP, JavaScript
Recent work
EXAMPLES OF PREVIOUS JOBS
Online directory
Designed and developed a construction equipment directory based on a three-level relational database operated by CMS system (WooCommerce).
Multi-site prototype
A complex solution that involves design and development of a control system to incorporate a network of 147 Sydney Catholic Schools (Multi-site).
Business website
A development of an identical variant (WordPress) of a previously Webflow-based website for a London-based financial agency.
Let’s talk
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